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Life Loves

HDFC Life’s touching new advertisement

8th February 2015

A few days ago, I wrote about an advertisement by Bharti AXA that I personally thought was in very poor taste.Today, I want to focus on an ad that I want to stand up and applaud every single time I see it on television. The ad I’m talking about is part of HDFC Life’s ‘Apno Ko Apne Dum Pe Jeena Sikhao’ campaign. It’s been conceptualised by Leo Burnett, directed by filmmaker Vikramaditya Motwane and features music composed by Hanif Shaikh. There’s…

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Can we please not trivialise critical illnesses in advertisements?

1st February 2015

I’ve been on the other side: “We need to make this creative, get people to remember it”. The easiest way? “Let’s make it funny!” But using cancer as a comic crutch in an ad is pretty low, Bharti AXA. I’m going to describe the ad the best way I can: a man is sitting in front of his doctor who says “Sorry Ashok, you’ve got cancer”. The next few screens show the man in the background as he watches his son’s new…

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Entertainment Loves

Finding Fanny: The perfect, quiet Goan moment

14th September 2014

If love came in different shades, Finding Fanny would be an ode to the pastel kind. The movie is crafted for easy consumption, to be waded through like skiing on butter, peppered occasionally with feelings of betrayal, and anger that take you by surprise simply because they pierce the easy-going atmosphere — like sudden smears of purple or red.…

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Family Featured Life People

Thank you, Bangalore Baptist Hospital

7th June 2014

There are really only a handful of places that I really saw my father “feel at home” in  apart from our own house. One was my grandmother’s house in Germany, another was Goa, and a fourth — and the reason why I am writing this post — was Bangalore Baptist Hospital (BBH). It sounds strange, but towards the last days of his life, my father decided he wanted to be in the hospital instead of at home. More specifically, he…

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Family Featured Life Loves People

One Year

3rd June 2014

“Have you ever lost someone you love and wanted one more conversation, one more chance to make up for the time when you thought they would be here forever? If so, then you know you can go your whole life collecting days, and none will outweigh the one you wish you had back.” ― Mitch Albom, For One More Day…

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Family Life People Work

20 Tips For Your First Job + 3

1st June 2014

On June 1, 2011 my father tweeted a series of tips for people who were starting their first jobs. Six months later, he compiled them in a blog post that’s still up on his website: 20 Tips For Your First Job. Not many people know that I started working on June 1, 2011. This was his way of prepping me for the world I was about to enter. He had so much to say, so much valuable advice to give me,…

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Fashion Loves Reblog

Mary’s dress from ‘Reign’

28th April 2014

fashion-of-reign: THE DRESS In the interview for the latest issue of Entertainment Weekly the costume designer Meredith Markworth-Pollack shares the story behind Mary’s bridal gown. Monique Lhuillier offered 10 dresses for consideration and the absolute winner was this breathtaking Monique Lhuillier Catherine Gown from the brand’s Spring 2012 Platinum Collection. The bride also wears Paris by Debra Moreland custom crown and veil, Untamed Petals sash, Ben-Amun earrings, Gillian Steinhardt signet ring and Manolo Blahnik shoes.…

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Fears Random

Pop goes the bubble

6th April 2014

What happens to your thoughts? The important ones, I mean. Those that you want to underline with every neon colour you can find. Bold, italicise, the ones you resolve to never strike out. But then there are the superscripts. The asterisks. The ifs and the buts. Conditions that you apply. The letters begin to jumble into a nonsensical string of characters, the font gets smaller and smaller until your head is blank again. A clean slate, a fresh start. Repeat.…

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